Rebranding De School

Rebranding De School is a visual identity based on the idea of an rebranding focused for the reopening of De School, an old club based in Amsterdam.

  • Branding
    Concept
    Visuals

  • 2024
    Graduation Project

For Rebranding De School, I wanted to create a visual identity that conveys: blurring the lines between reality and fiction.
The goal was to craft an atmosphere where imagination takes over, allowing visitors to lose themselves in an experience that feels both surreal and immersive. I aimed to dissolve the boundaries of the ordinary—transforming the club into a space where creativity and emotion dictate the night.

MOODBOARD

After researching more about the vibe of the club, I’ve decided to use a “euphoric and elated” approach in the design.

ART DIRECTION

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Branding The Protest

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Studentenbox