Branding The Protest

Branding The Protest is a visual identity based on the idea of a protest movement focused on stopping the labeling of people.

  • Branding
    Concept
    Visuals

  • 2024

For Branding The Protest, I wanted to create a visual identity that conveys the same message I personally believe in: “Stop labeling people!”. It’s about promoting authenticity and emphasizing the value of individuals, without confining them to limited and simplistic categories.

MOODBOARD

After researching more about the voice of the protest, I’ve decided to use a “Bold but clear” approach in the design.

ART DIRECTION

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